In 2023, we shared insights from our survey of women golfers, highlighting opportunities for the golf industry to better cater to this growing and passionate demographic. This year, we’re back with fresh results, and the message is clear: women golfers are ready for change, and they know exactly what they want. By paying attention to their voices, the golf industry has an incredible opportunity to create a more inclusive, enjoyable, and thriving space for all players.
Women Golfers Want to Be Welcomed and Valued
A key takeaway from this year’s survey was the importance of respect and equal treatment on the course. Women want to feel as valued as their male counterparts. Comments like “Welcome us as if we are men. We are not a hindrance; we add value” and “We like to be treated as equals” emphasize the need for inclusion. Simple changes in attitudes, customer service, and course policies can significantly improve how women experience the game.
Expanding Opportunities for Women-Focused Events
Women are seeking more tailored opportunities to engage with the sport. Respondents highlighted the need for:
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Evening leagues for working women.
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Clinics and group lessons designed for female players.
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Social events, such as pop-up shops and happy hour driving range sessions.
These initiatives not only enhance skill development but also foster a sense of community among women golfers.
The Desire for Better Golf Shop Offerings
Pro shops are an area where women feel underserved. Respondents expressed dissatisfaction with limited selections and called for more variety, better sizing, and stylish options. Comments like “More variety and cater towards the younger, newer golfers” and “I’d love to see more petite sizes” highlight the demand for thoughtfully curated inventory.
Women also expressed interest in bold colors, playful patterns, and modern designs. Accessories like cart seat covers, personalized ball markers, and unique golf grips were among the most requested items.
Tee Prizes That Excite
Tee prizes remain a highlight for women golfers. Popular suggestions included:
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Gift cards to pro shops.
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Customizable ball markers and unique accessories.
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Practical items like birdie juice flasks, cart coolers, and golf counters.
These thoughtful touches show appreciation and make events memorable.
Bridging the Gap Between Expectations and Reality
While some respondents shared positive experiences, such as free golf days for women and personalized shopping events, others highlighted gaps that still exist. One participant noted, “We’re not slow players, so we don’t need constant reminders. Just let us enjoy the game.” This sentiment reflects a need for cultural shifts within the industry.
Golf courses and shops must recognize the unique needs of women golfers, from respecting their pace of play to creating a welcoming environment that celebrates their contributions to the sport.
A Path Forward
This year’s survey reaffirms that women golfers are a vital and growing part of the golf community. By listening to their voices and addressing their concerns, the golf industry can drive meaningful change. From better inventory and events to cultural shifts on the course, the opportunities are vast.
As a brand dedicated to empowering women golfers, BirdieGirl Golf is proud to amplify these insights. Together, we can create a future where women feel fully included and celebrated in the game they love.