I bought this about a year ago, lost it on a golf trip, and recently replaced it with another one. There aren’t too many products out there like this. I’ve seen apps for the watch/phone, and I’ve seen key chains that hang onto golf bags. This is feminine, fun, and functional. I really enjoy the Birdiegirl brand, not only because it is woman-owned, but also because it truly combines a love of accessories with a love of golf, without trying too hard, which I find brands run by men tend to do.